Moviegoers has a romantic ring to it content consumers is the role more and more people are settling for, unquestioningly, often without seeing how distasteful the concept of content is. But there are still too many who have outed themselves as consumers of content, happy as long as there’s enough on streaming to fill their entertainment hours. Admittedly, many of the people who think and talk that way probably never really loved movies in the first place. The Barbenheimer model at least presumes people are excited about going out to a movie theater sometime around July 21.īut talk to people who have given up on the movies by choice and the sad truth is that they don’t seem to miss them: “There’s so much good TV these days, why leave the house?” “I hate seeing movies with smelly, noisy people, the at-home experience is so much better” and so forth. There just aren’t enough big-screen movies for adults being released at any one time. The idea of a do-it-yourself double feature, or even of seeing two big movies in one weekend, used to be a staple of frequent moviegoers’ lives it has now become a novelty. Those cracks are too numerous to contemplate without falling into despair, but Barbenheimer at least flicks at one of them. “But the thing is, none of these three movies are going to fix the cracks in the hull.” “I am rooting for all three of these movies to succeed, because we are definitely in the ‘A rising tide lifts all boats’ phase of the crisis, and it is a crisis,” Harris writes. But as film scholar, industry observer, and all-around smart film person Mark Harris noted in a series of tweets, the success of Barbie, Oppenheimer, and Mission Impossible-Dead Reckoning, won’t be enough to solve Hollywood’s myriad problems. It will be a great day in Hollywood, and pretty good for anyone who cares about film, if both Barbie and Oppenheimer do well at the box office. It has less to do with the projects themselves and more to do with what we’ve come to settle for in the world of movies. But while it’s wonderful that adult people have not one but two reasonably grownup movies to look forward to in the same summer week, there’s also something depressing about Barbenheimer. The Barbenheimer phenomenon is fun, and essentially harmless. ![]() You’d have to be a certified funkiller not to love it. And at the film’s Los Angeles premiere, on July 9, Margot Robbie appeared in a life-size version of one of early Barbie’s most famous ensembles, a strapless sparkle evening gown accessorized with a chiffon hankie and the famous Barbie mules, known as “Solo in the Spotlight.” She looked glamorous, sexy and adorable. The juggernaut around Greta Gerwig’s Barbie is even more formidable: Barbie pink, a hothouse hue verging on fuchsia, is everywhere. Christopher Nolan, with his fixation on craft (and his status as the guy who made those Batman movies), tackling the story of one of history’s most famous theoretical physicists? The idea is so antithetical to the I.P.-fixated pack-em-in mentality of the past few years that it’s no wonder anticipation among actual grownups, whether they’re Nolan fans or not, is high. ![]() In the week leading up to the dual releases of Oppenheimer and Barbie, on July 21, the fever has gone off the thermometer. In Stock and Ready to Ship! Brand-New.That tweet is great because it’s a life raft of spontaneity in a sea of hype that has come to feel desperate.
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